Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Attempt for the Maga Movement

Liz Truss, launched the first edition of her online program with a promise to reveal "those with ill intent" striving to bring down Western democracies. She explained she would reveal how an "global web of liberal activists function to subvert democracy and the public's choice."

"Our focus will be on the Maga phenomenon and observe how this can be accomplished in Britain," she said. "Our guests will include the leading lights of the Make America Great Again campaign."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a kind of revolution," said the controversial US journalist. The right-leaning Just the News platform will carry the ex-PM's new podcasts.

Building Connections in the Maga-Verse

UK-based allies, including a advisor linked to Reform UK, played a role in her launch the Liz Truss Show. Its staging is professional, though simple. She has gathered ten thousand followers in her initial seven days and her premiere garnered tens of thousands of views in that timeframe.

It is a modest start, but in partnering with Solomon, the former PM is being thrust into a established political media sphere creating and spreading Maga talking points. Central preoccupations include accusations of information control by the established press and a aim to dismantle a so-called administrative state – a force that she attributes her downfall to for the abrupt termination of her disastrous time in office.

"Just the News is not widely recognized beyond the Maga world, but it does have gravitas there, primarily thanks to its founder, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Donald Trump," said an anthropology expert, who has analyzed the Trumpist political wave.

A Divisive Associate

Truss's attempt to bring the pro-Trump media model to the UK has aligned her more closely to contentious individuals such as Solomon.

He founded the platform after criticism after he was accused of circulating inaccurate reports about the President's actions in the Eastern European nation, as well as disputed reports about one-time diplomat to Ukraine.

His claims were echoed within the pro-Trump media, with he serving as a common interviewee on the prominent cable news broadcast. Donald Trump promoted the journalist's work.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the publication the Hill, where he had already been re-labelled as a columnist when staffers raised concerns about his work. His narratives were key in the then-president's request for the officials in Kyiv to probe the Bidens in 2019. This pressure led to articles of impeachment targeting Donald Trump. The US Senate later found not guilty the then-president.

Weeks after Solomon left the Hill in October 2019, the publication stated it was carrying out a examination of his columns about the Ukraine issue. It determined the journalist had cited unreliable sources and said he "omitted important details about primary contacts in Ukraine, specifically the reality that they had been formally accused or were under investigation."

Becoming Part of the Sphere

His media appearances are a example of the political media environment the former prime minister is becoming part of. He discussed his backing of Truss's project on a broadcast he helps run on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand former adviser Steve Bannon and on which commentator Tucker Carlson also appears. Truss has already spoken with Bannon on an early episode.

By partnering with this media figure, the former leader has become a minor player in a much wider network of pro-Trump platforms that frequently cross-promote stories.

Solomon's own podcast and Real America's Voice show have frequently included figures such as Mike Benz, a political voice whose arguments against the US Agency for International Development was cited by Elon Musk as justification for dismantling the international development organization.

A Global Media Play

While the former PM's unnatural presentation and professional woes have drawn derision in Britain, some US observers do not dismiss her efforts to reinvent herself as a UK offshoot of the Maga media.

"You have to take folks like that with seriousness, although you may not want to take them literally," commented Rob Flaherty, who was employed in the Biden administration.

"It was evident how in 2024 President Trump leveraged that alternative press to disseminate his views. Undoubtedly that network exports and influences conversation abroad. It looks quite apparent to me that the circumstances in the UK are comparable to what allowed this non-mainstream media network to thrive in America."

Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"Online platforms is borderless," he said. "There is a certain atmosphere within which ideas travel – on occasion manifesting in radical ways and occasionally in softer tones – but which is connected."

Professor Hinton said the rise of the digital conservative movement in the UK lately meant the "chance to have a larger effect is significant."

A Transatlantic Ambition

"The former PM and the Reform UK leader in the recent past were featured at the the major conservative conference, where I observed they deployed Maga talking points before the {king of Maga|

Kelly Wise
Kelly Wise

A passionate gamer and tech writer with over 8 years of experience covering industry trends and game analysis.